Standard Operating Procedures: How to Write SOPs Your Team Follows
How to write standard operating procedures your team actually follows: what to document first, the right level of detail and how to keep SOPs alive.
Blog
Writing about the work.
Business strategy, operations, AI, and how companies get found and chosen now that people ask an assistant instead of a search box.
No listicles, no recycled advice. Written from thirty years of doing the work.
- 15 Oct 2026
Google Reviews Strategy: How to Build Trust That Wins Enquiries
A practical Google reviews strategy for service businesses: how to ask, when to ask, how to reply and what the rules forbid, so reviews build real trust.
- 14 Oct 2026
Sales Process for Service Businesses: From Enquiry to Signed Client
A clear sales process for service businesses: the six stages from first enquiry to signed client, where deals leak away and what to fix first.
- 13 Oct 2026
Offer Design: How to Package Services Clients Understand and Buy
Offer design for service businesses: how to package what you do so clients understand it, compare it fairly and say yes without a month of back and forth.
- 12 Oct 2026
Growth Strategy for Established Businesses: 5 Proven Routes Forward
A growth strategy for established businesses: five routes forward, how to choose between them and what must be in place before you push for growth.
- 11 Oct 2026
Rebrand Checklist: 12 Decisions to Make Before You Change Your Logo
A rebrand checklist for established service businesses: 12 decisions on strategy, name, legal checks, website and launch to make before any design work.
- 10 Oct 2026
Referral Strategy: Turn Happy Clients Into a Steady Pipeline
A referral strategy for service businesses: who your best referrers really are, how to ask without awkwardness and how to track results each quarter.
- 9 Oct 2026
Client Retention Strategy: How to Keep Service Clients Coming Back
A practical client retention strategy for service businesses: why good clients drift, the warning signs to watch and what to do about it this week.
- 8 Oct 2026
KPI Dashboard for Small Businesses: 10 Numbers Worth Watching
Build a KPI dashboard that shows what matters. The 10 numbers every established small business should watch, and how to review them each week.
- 7 Oct 2026
Financial Services Marketing: Building Trust in a Regulated Market
Financial services marketing that builds trust: the FCA frame in plain terms, what clients really decide, seven practical steps and the numbers to track.