London · Thirty years
A business consultant in London who has seen it before.
For founders of growing small and medium businesses who want the next stage to be deliberate rather than accidental.
Thirty years of experience, including advising over a thousand UK businesses as a business advisor at NatWest. From high street firms in Shoreditch to service businesses in Canary Wharf.
Why this works
Both sides of the table.
Thirty years of business strategy and marketing, spanning global brands and independent businesses.
Ayse is a former business advisor for NatWest and has personally supported over a thousand small and medium businesses across the UK. That work sits alongside projects for Google, LEGO, Apple, Samsung and Virgin.
The value is not the logos. It is that the same problems appear at every scale, and thirty years of seeing them means the diagnosis arrives in the first hour rather than the first month.
Where London founders get stuck
Three that come up most.
The founder is the bottleneck
Every client wants you, every decision needs you, and growth has quietly stopped because there is only one of you. The fix is structural, not motivational.
The offer has lost its edge
What sold three years ago no longer differentiates. Revenue is flat, discounting has crept in, and the market has moved without anyone deciding to follow it.
Marketing that looks busy
Plenty of activity, plenty of spend, very little attributable to revenue. Usually because the channels were never connected to each other or to the offer.
How to start
Diagnosis before proposal.
Every engagement starts the same way. A thirty minute conversation, then a fixed-scope diagnostic if it is the right instrument.
You leave with a written diagnosis and a prioritised roadmap you own outright, whether or not we work together afterwards.
In their words
“Within six months we had streamlined major operations and launched two new revenue streams. The biggest takeaway was the clarity.”
Emma C, Managing Director, Consultancy
“We were impressed with just how quickly she found the core issue in our operations.”
Richard L, Operations Director, International
“Our inbound leads more than doubled within three months.”
Laura B, Marketing Director, Ecommerce
Next step
Thirty minutes. One honest conversation about what is actually going on.