Media and speaking
Real business talk. Big brand thinking.
Looking for a guest who can cut through the noise and get straight to what is really holding a business back?
Podcasts, expert panels, media features, business events. Ayse brings grounded experience and no-nonsense conversation an audience will actually remember.
Who is she?
Ayse Durmush is a global business and marketing consultant with thirty years of experience, working with brands including Google, Samsung, Apple and Virgin, alongside mentoring over a thousand small businesses as a business advisor at NatWest.
Across her career she has helped generate over a billion dollars in sales, for clients ranging from early stage startups to some of the most recognised companies in the world.
What she is really known for is the ability to cut through the chaos and get to the heart of the problem, fast. A troubleshooter at her core. Broken marketing, messy operations, a vague offer, a team that has lost its edge. She spots what others miss and calls it as it is.
Topics
What Ayse speaks on.
Big brand strategy that works for smaller businesses
How the fundamentals behind global brand success, clear messaging, positioning and strategic consistency, translate into practical actions for smaller teams.
How to spot the real problem before it spirals
Most problems show up as symptoms: flat sales, team stress, churn. The cause sits deeper. How to diagnose the real issue fast and fix it properly.
Building a business that is not run on chaos
What it takes to grow without burnout. Clearer roles, better systems, stronger offers, and a founder who is not stuck doing everything.
Marketing that performs rather than just looks good
How to stop spending on shiny campaigns and start building marketing that delivers leads, sales and impact.
Mindset shifts that matter, and the ones that do not
From fear of delegating to overthinking decisions. The personal blocks that stall growth, and the habits that actually help.
Why most digital transformation projects fail
The real reason is siloed systems. In big businesses the tools do not talk to each other. Why that kills progress, and what smaller businesses can do differently.