The Diagnostic

Find the real problem first.

A fixed-scope engagement that examines the business properly and ends with a written diagnosis and a prioritised roadmap. You own the output outright, whether or not we work together afterwards.

The expensive mistake is not hiring a consultant. It is spending twelve months and a marketing budget fixing the wrong thing.

Most consultants start with a recommendation. We start with evidence.

Ayse Durmush working through a diagnosis at a whiteboard

What is examined

Four areas we examine.

Problems usually sit in the gaps between areas. Looking at all four is how you find the cause.

Commercial performance

Where the revenue actually comes from, what it costs to win, which lines carry the margin, and which activity is quietly subsidising the rest.

Operations and delivery

How the work gets done, where the bottlenecks sit, which processes depend entirely on one person, and what breaks first if volume doubles.

Positioning and proposition

What the business is understood to sell, who it is understood to sell to, whether that matches the market you actually want, and whether the price reflects the value.

Digital visibility

How the business is found and described, across traditional search and AI assistants. Where competitors are visible and you are not, and what that gap is costing.

What you receive

What you get, and keep.

The written diagnosis

A clear statement of what is actually constraining the business, with the evidence behind it. Not a list of observations, a conclusion.

The prioritised roadmap

What to do, in what order, and why that order. Sequenced so the early moves fund and de-risk the later ones.

A working session

We walk through the findings together, in detail, with your questions answered directly. This is where most of the value lands.

No obligation to continue

The roadmap is yours. Deliver it in house, hand it to another agency, or bring us in to execute. All three happen, and all three are fine.

How it works

Fixed scope. Fixed fee.

Consult call

Thirty minutes to understand the situation and confirm the Diagnostic is the right instrument. If it is not, you will be told.

Scope and agreement

A written scope with a fixed fee, agreed before anything starts. No hourly creep, no open ended retainer.

Examination

Access to the numbers, the team and the systems, alongside independent market and visibility analysis.

Findings and roadmap

Delivered in writing and walked through together.

Fit

Who this is for.

Established businesses with real revenue, ready for a forensic review.

It works best when something is not moving and the cause is not obvious. It works badly when you have already decided the answer and want it validated.

Apply

Tell me about the business.

This tells me enough to say yes or no honestly, before either of us spends time on a call.

Everything here is confidential. You will get a straight answer within one working day, including if the answer is that this is not for you.

Read personally by Ayse. Answered within one working day.

Next step

Start with a conversation. The scope follows.

AD Consults, Global Business & Marketing Consulting

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